Impact
The rental model helps reduce textile overproduction, particularly prevalent in maternity fashion where clothes are often worn for only a few months.
By prioritizing use over ownership, each garment can be worn by several women in succession, thus limiting the production of new clothing.
Our designs are created to be worn during pregnancy, postpartum, and breastfeeding. This versatility extends their lifespan and eliminates the need to purchase specific pieces for each stage.
European production guarantees responsible craftsmanship and reduces the carbon footprint associated with long-distance transport.
Finally, our garments are made from high-quality materials, with a timeless style, to limit the constant renewal of collections and offer a sustainable alternative to fast fashion.
Clothing designed to last and circulate, less production, better use.
The rental model makes it easier to access a high-quality maternity wardrobe while easing the financial burden often associated with this period of transformation.
Through collaborations with partner organizations, we are implementing solidarity loan programs to allow expectant mothers to access shared, premium pieces designed to last and circulate.
Clothing at the end of its rental period is donated, thus extending its lifespan and contributing to a local solidarity network.
A regulated and adapted rate can also be offered to beneficiaries referred by our partners, making elegance, comfort, and quality accessible to as many people as possible.
